Network: Stacie Bloomfield: The Business of Art

The ups and downs of running a business in Springdale, Arkansas.

StacieBloomfieldGingiber-40

 THE NEW TERRITORY ISSUE 04

Gingiber is an illustrative paper goods company. We sell art prints, greeting cards and tea towels with my drawings on them. Our tagline is “sweet enough for kids, but smart enough for adults.” If I’m going to draw something, I want it to be not just cute, but interesting enough that a parent would enjoy looking at it, too. If I make a repeat pattern, I want it not to just be sweet kids’ colors. I want it to be something you can really look at and appreciate and tell a lot of detail and thought went into it.

When I started, I listed some drawings online and bought my first archival printer, a $600 investment. I remember being like, “I’m never going to pay for this printer. How many prints would I have to sell?!” I didn’t get my first sale for three months after I listed online. It took about a year to get some traction.

Three years in, I started running the business full time. Now I’m eight years in and I’ve got myself and four employees. We sell both online and we wholesale to about 250 stores. I design for other companies like The Land of Nod and Williams Sonoma, and I have a fabric line with Moda Fabrics.


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ISSUE 04 MADE POSSIBLE IN PART BY OUR SPONSORS

Missouri Wildflowers Nursery

The Red Earth MFA at Oklahoma City University

Issue 04 Sponsor: True/False Film Fest

The Arkansas International

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