Marketing

On Being Told, “You Have a Beautiful Product Nobody Knows About,” and the Team Turning that Around

On Being Told, “You Have a Beautiful Product Nobody Knows About,” and the Team Turning that Around

Here’s some irony for you: The New Territory–a magazine whose lifeblood is the power of stories–has had trouble getting out its own...

Why We’re Offering Everyone a Discount Code (It’s Probably Not Why You Think)

“Would you ever consider offering discounts as a promotion?” Bryce was testing waters. His new, official position as our online...